User Experience Albert Mavashev Nastel at IBM Think 2018

Albert Mavashev, CTO of Nastel Technologies, talks about User Experience in his presentation "Practical ways to measure and improve the quality of user experience". Many organizations are struggling to maintain high quality experience. Explore practical techniques for measuring and improving high user engagement & performance across digital applications. Take away tips on ways to instruments apps, what to measure and make sense of user interactions with your apps. What does it mean to have a quality user experience? Measuring user experience What to change to improve How to measure that change