Stories of Market Research: The Insightrix Podcast Episode 6 - Market Research Online Communities

In our sixth episode, we’re discussing market research online communities – What are they? What kinds of research do they do? Just who is using them? We’re joined by Megan McDowell, an Insightrix Communities Account Manager and all-around expert on online communities. She lays out what they are and how they are used, and speaks about an Insightrix Communities project, Young Futures, to illustrate some of their benefits and new ways these powerful research tools can be used. Later in the episode, we’re joined by Adam Thome and Dylan Cody from Affinity Credit Union, who explain some of the ways their organization has employed market research online communities in one of their recent research projects. If you’d like to check out what an online community looks like, head over to the Insightrix YouTube channel and watch the bonus video – A Guided Tour of a Market Research Online Community. It will offer an inside view of what they look like, using the Insightrix Communities online community platform as an example. Learn more about market research online communities: www.insightrixcommunities.com You can listen to Stories of Market Research: The Insightrix Podcast on your favourite podcast app! Apple Podcast: https://itunes.apple.com/ca/podcast/stories-of-market-research-the-insightrix-podcast/id1348054923?mt=2 Stitcher: https://www.stitcher.com/podcast/stories-of-market-research-the-insightrix-podcast Google Play Music: https://play.google.com/music/listen#/ps/Io6vpzlnfl4vritfgrjts6j6vnu Insightrix Research produces new content regularly. You can access our blog at: https://insightrix.com/market-research-industry-blog/ Follow Insightrix Research on social media: Twitter: https://twitter.com/insightrix Facebook: https://www.facebook.com/insightrix/ Instagram: https://www.instagram.com/insightrix_research/