Sky Player Promo

Sky's broadband download service 'Sky by Broadband' was rebranded Sky Anytime shortly after launch. It was recently rebranded again as 'Sky Player' following the success of the BBC's own broadband streaming and download service 'iPlayer' which launched over Christmas 2007. For once Sky are holding onto the BBC's coat-tails, leveraging the BBC's marketing muscle and word-of-mouth around broadband delviered TV.