Founded in 2005, Perfect Bar formerly known as Perfect Foods Bar, is a family business developed out of love for optimal health, fitness and nutrition. The late Dr. Bud Keith (aka Dad), a renowned nutritionist and fitness industry pioneer, created the original Perfect Bar recipe as a healthy on-the-go snack for his king-sized family. Today, the eldest of the 13 Keith brothers and sisters carry on the nutrition principles instilled in them as kids and produce a successful line of refrigerated whole food nutrition bars that are high in protein, gluten-free, non-GMO, kosher, and Oregon Tilth Certified Organic. After all, #itsjustperfect!