In Focus | Direct Mail

Direct mail is something that many of us have grown up with, but the question that always gets asked is if it's still useful or if it's time to move on. Join Wendy Zajack, faculty director for the Master's in Integrated Marketing Communications program at Georgetown SCS, and Victoria Stephen, director of Mailing Services at USPS, as they discuss direct mail. In Focus is filmed at Georgetown University's School of Continuing Studies and brings together professors, faculty members, guest lecturers, and thought leaders to engage in conversations that range from leadership to technology and beyond. Learn more about Georgetown University School of Continuing Studies at https://scs.georgetown.edu/. SUBSCRIBE TO GEORGETOWN UNIVERSITY SCHOOL OF CONTINUING STUDIES ON YOUTUBE: https://www.youtube.com/subscription_center?add_user=GeorgetownSCS Follow SCS on FACEBOOK: https://www.facebook.com/GeorgetownSCS/ Follow SCS on TWITTER: http://www.twitter.com/GeorgetownSCS Follow SCS on INSTAGRAM: http://instagram.com/georgetownscs Follow SCS on LINKEDIN: https://www.linkedin.com/school/2630840/