Wednesday, 10 September, 2025г.
Где искать: по сайтам Запорожской области, статьи, видео ролики
пример: покупка автомобиля в Запорожье
Ch 14: Introduction to Integrated Marketing Communications (IMC)
У вашего броузера проблема в совместимости с HTML5
Hi, and welcome to this discussion on designing and managing integrated marketing communications. In previous chapters we’ve reviewed product, price, and place concepts. With this chapter we have now moved on to the final marketing “P”: promotions. In this lecture we’ll review promotions concepts including:
• Integrated marketing communications and what’s included and
• How to develop effective communications
Let’s get started!
Теги:
imc integrated marketing communications competitive advantage product life cycle stages communication process advertising public relations direct selling database selling promotions strategy marketing communications strategy
Похожие видео
Мой аккаунт