How to Setup a Google Campaign URL to Track Your Social Media Success
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Hey everyone! In this video, I show you how you can track the links you share on social media by using the Google Campaign builder. The campaign builder adds UTM parameters to your links that track how well your links are doing. To access the data you need to have Google Analytics connected to your website.
It is so, so important that you are tracking what you post on social media. With the UTM tracking, you're able to determine how successful that shared post was, and what social network the post did the best in.
These parameters help you assess where your audience/market is, what resonates the most with your audience, and what they are interested in.
Now you don't have to use the Google Campaign builder. There are other URL/UTM builders. I happen to like the Premium version of Effin Amazing's URL Builder Extension for Chrome.
Links described in the video:
Effin Amazing
https://effinamazing.com/tools/utm-tracking-code-builder/
Google URL Builder
https://ga-dev-tools.appspot.com/campaign-url-builder/
Google Analytics
https://analytics.google.com/
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