AdWords Metrics to Watch

Mohamed, Tony and Graham discuss AdWords Metrics as part of this month's ongoing series on ROI. Next week we will be discussing basic tips to Optimize ROI. 00:00 Graham Introduces Our Hangout 00:55 Mohamed Introduces himself 01:35 Tony Introduces himself 02:43 Intro to Metrics 03:53 What are Impressions 04:30 What are Clicks 04:53 What is CTR (Click Through Rate) and why it is Important 05:40 What is Quality Score 06:40 Average Position and Ad Rank 09:10 Cost 09:30 Why it's important to consider your Date Range 11:35 Intro to the Segment Feature 12:05 Segment by Top vs Other 13:15 Segment by Device 14:55 Segment by Click Type 16:05 Intro to Ad Extensions Metrics 16:15 Call Extensions 19:00 Audience Question: Tracking Call Metrics 23:10 How to use the Filter Feature 25:20 Click Through Rate in Depth 28:20 Wrap Up