Tuesday, 30 September, 2025г.
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Why Allied Bakeries chose to integrate their supply chain into the customer offer
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Paul Longley of Allied Bakeries speaks to Mark Davies from Cranfield School of Management.
Part of the Key Account Management Best Practice Club Speaker Series: http://www.som.cranfield.ac.uk/som/p10775/Research/Research-Clubs/Key-Account-Management-Club
Теги:
speaker key account management club Allied Bakeries competitive advantage supply chain customer offer customer relationship service systems process sustainability adding value strategic objectives best practice business lecture seminar research cranfield cranfield university school of management management
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