What Makes Nike's Air Monarchs An Iconic Dad Sneaker

When Jason Mayden—former brand director of Jordan Brand and founder of Super Heroic—received the task of redesigning the Air Monarch II, he didn't know that it would become one of Nike's best selling shoes. With support from Michael Jordan, Mayden designed a shoe that would become a household staple with a cult following. Business Insider tells you all you need to know about business, finance, tech, science, retail, and more. Subscribe to our channel and visit us at: http://www.businessinsider.com/ BI on Facebook: https://www.facebook.com/businessinsider/ BI on Instagram: https://www.instagram.com/businessinsider/ BI on Twitter: https://twitter.com/businessinsider