Watch Company Abandoned Charity Angle For Fashion, Sales Plummet | CNBC Prime

Business was bright for Flex Watches, a hip wristwatch company with a charitable focus, until a personal loss led one of its founders to alter the company's mission for the worse. But with some tough love, Marcus Lemonis was able to turn the company's fortunes around and bring it back to its original vision. The Profit All new Tuesdays 10P ET/PT. » Subscribe to CNBC Prime: http://cnb.cx/yt About CNBC Prime: By night, CNBC Prime is an entertainment network with a programming slate that is an extension of CNBC’s distinct brand. The entertainment focused block in primetime includes programs such as Shark Tank, The Profit, Jay Leno’s Garage, West Texas Investors Club, Restaurant Startup, American Greed and Secret Lives of the Super Rich. Primetime programming airs Monday through Sunday, 7:00 PM – 2:00 AM. Connect with CNBC Prime Online! Visit CNBC Prime’s Website: http://cnb.cx/prime Find CNBC Prime on Facebook: http://cnb.cx/fb Follow CNBC Prime on Twitter: http://cnb.cx/tw Follow CNBC Prime on Google+: http://cnb.cx/goo Follow CNBC Prime on Instagram: http://cnb.cx/insta Watch Company Abandoned Charity Angle For Fashion, Sales Plummet | CNBC Prime