Vitality Summit Lift Activation - Discovery Head Office

The Discovery Vitality Summit is all about thought leadership and bringing the latest in health and wellness to the broader public. In our aim to build awareness and highlight the fundamental objectives of the Summit, we joined forces with our agencies and decided to surprise Discovery staff with a special activation in the lift one early Tuesday morning. Would staff be inclined to join our yoga instructor, spinning instructor and pro-stepper in the lift for a quick workout, or would they wait for another lift? The results were entertaining.