Vaping Saves Lives

#vapingsaveslives #IBVTA #vape The Independent British Vape Trade Association (IBVTA) has distributed an incredibly powerful and informative document, aptly named Vaping Saves Lives. This pivotal piece of literature puts to bed some of the most negatively impactful myths which tarnish the vape industry. Over the past few months, the vaping sector has been hit hard by a flood of misleading headlines from the USA. The UK industry was not affected quite as badly as the US but there has certainly been a noticeable negative impact. The true cause of the illnesses in the USA has now been strongly linked to illicit e-liquids containing vitamin E Acetate. However, this has not been as well publicised as it should have been, in instead we’ve had inaccurate, sensationalist and ultimately damaging headlines in the UK media, leaving many smokers and vapers skeptical of the undoubted benefits of e-cigarettes compared to traditional combustible tobacco containing cigarettes. Watch our Technical Director Liam Humberstone address these issues.