A joke about an unfinished bottle of wine, some plastic wrap and a rubber band led to over $1 million in sales for the Texas mother-son duo behind Wine Condoms.
When Laura Bartlett left her friend’s house one night in 2012, carrying an unfinished bottle of wine covered in plastic wrap and secured by a rubber band, she was less concerned with how pretty the hack looked than she was with spilling her wine.
After she got home, her then 20-year-old son, Mitch Strahan, joked that her makeshift wine stopper looked like a condom.
“We just kind of laughed about it,” Bartlett, 51, tells CNBC Make It.
But the joke stuck.
“It was just a funny idea until one day, several months later, he was like, ‘I think I’m going to do this. I think I’m going to make a wine condom,'" Bartlett recalls.
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This Mother-Son Duo Sells Wine Condoms | CNBC Make It.