The World's Craziest Competition: Gloucestershire Cheese Rolling at Cooper's Hill | Quirky Customs

It's a cheesy tradition held annually near the town of Gloucester, UK. Hundreds of volunteers risk their health to catch up with a cheese rolling down a steep hill. What makes adults throw themselves down a hill at breakneck speed to overtake a rolling cheese? Our reporter is taking part. Not only to find out who will win, but also to understand just why they are all doing this!!! #CheeseRolling #MaxMerrill #QuirkyCustoms -------------------------------- Subscribe to DW Euromaxx: https://www.youtube.com/dweuromaxx Would you like to find out more about Euromaxx? ▸Website: https://www.dw.com/lifestyle ▸Facebook: http://facebook.com/dw.euromaxx ▸Instagram https://www.instagram.com/dw_euromaxx dw.com/lifestyle is bringing engaging insights into European culture and lifestyles to a global audience.