The Wildlife Conservation Society Manages Visitors, Members & Donors Together

The Wildlife Conservation Society, the organization behind the Bronx Zoo and the New York Aquarium, among others, envisions a world where wildlife thrive in healthy lands and seas, valued by societies that embrace and benefit from the diversity and integrity of life on earth. This year, WCS embarked on a transformational project with Salesforce to eliminate siloed systems and bring together visitor, member, donor and advocate data in one place. This session will focus on how WCS is leveraging NPSP, Sales Cloud, and Salesforce Marketing Cloud to build sophistication into how they engage with each of their constituents.