The Weather Channel's "Hyper-Local" Online Strategy Net's Presidential Campaign Dollars

The Weather Channel has been a localized media since its inception on cable, and now it is a site of "forty thousand" individual sites associated with zip codes, making it an effective "hyper-local" medium for advertisers including this year's presidentials campaigns, says Curt Hecht, Chief Revenue Officer in this interview with Beet.TV. We spoke with him about the local aspects of the Weather Channel in Chicago, where he was speaker at our Video Advertising Leadership Summit.