The Truth About The IKEA Food Court

If you're new, Subscribe! → http://bit.ly/Subscribe-to-Mashed Admit it: You've pretended to need another BILLY bookcase for the sole purpose of loading up on some Swedish meatballs. As it turns out, that was all part of IKEA founder Ingvar Kamprad's master plan, way back when the first store opened in 1958. He figured well-fed customers would increase sales - and boy, was he was right. Even today, the meatballs are referred to as "the best sofa-seller." But what makes this furniture-store-turned-foodie-favorite tick? Here's the untold truth of the IKEA food court... Affordable snacking | 0:28 Not exactly Swedish | 0:54 Not your grandma's hamburger | 1:31 Meatball pop-up? | 2:21 Read more here → http://www.mashed.com/125562/the-untold-truth-of-the-ikea-food-court/ Untold Truth https://www.youtube.com/playlist?list=PLPMzwYshqWNNL8XlKy0tb-ATK1_uYyeRj The Truth About Aldi's Really Low Prices https://youtu.be/RD8bai4hNBw?list=PLPMzwYshqWNNL8XlKy0tb-ATK1_uYyeRj The Untold Truth Of Hooters https://youtu.be/JheHrAhOIu4?list=PLPMzwYshqWNNL8XlKy0tb-ATK1_uYyeRj What You Really Need To Know About Tabasco https://youtu.be/ZjGs-w69EVc?list=PLPMzwYshqWNNL8XlKy0tb-ATK1_uYyeRj The Untold Truth Of Ina Garten https://youtu.be/Wr0aw071XBE?list=PLPMzwYshqWNNL8XlKy0tb-ATK1_uYyeRj What You Never Knew About Man V Food https://youtu.be/7KOHZtZkkvY?list=PLPMzwYshqWNNL8XlKy0tb-ATK1_uYyeRj The Untold Truth Of Panera https://youtu.be/RcLDKbqp_sI?list=PLPMzwYshqWNNL8XlKy0tb-ATK1_uYyeRj Website → http://www.mashed.com/ Like us → https://www.facebook.com/MashedFood/ Instagram → https://www.instagram.com/mashedfood/ Pinterest → https://www.pinterest.com/mashedfood/ Mashed is the ultimate destination for food lovers. Whether you're just learning how to cook or ready to take your kitchen skills to the next level, Mashed has all the tips and tricks you'll ever need to be a chef… Or at least enough hacks to help you fake it til you make it. We’ve got your back at every step, from grocery shopping smarts to serving a perfectly prepared dish. Would you rather eat out than whip it up yourself? Mashed has all the info you’ll need for that, too — from the best and worst foods to order at your favorite restaurants, to what today’s most popular chefs really have up their sleeves. No matter what kind of foodie you are, Mashed has your recipe for success.