The Siren Hotel references Detroit's grand history says Ari Heckman

ASH NYC co-founder Ari Heckman explains how The Siren Hotel recalls Detroit's glamorous past in this video produced by Dezeen for the AHEAD Awards. Design development firm ASH NYC overhauled a derelict historical building in downtown Detroit with the help of Quinn Evans Architects to create The Siren Hotel. The property was awarded the title of Hotel of the Year at last night's AHEAD Americas hospitality awards, which were held at the Faena Forum in Miami. According to Heckman, the hotel avoids the post-industrial aesthetics that have come to be associated with Detroit, instead referencing the city's early 20th century grandeur. "One of our goals when we were conceptualising the hotel was to harken back to the grand hotels of Detroit of the turn of the century," he says in the video, which was shot by Dezeen at ASH NYC's Brooklyn office. Read more on Dezeen: https://www.dezeen.com/?p=1372570 WATCH NEXT: "Inventing a story means no design decision is arbitrary" says David Rockwell - https://youtu.be/_G6p75LJQrU Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh Like Dezeen on Facebook: https://www.facebook.com/dezeen/ Follow Dezeen on Twitter: https://twitter.com/Dezeen/ Follow us on Instagram: https://www.instagram.com/dezeen/ Check out our Pinterest: https://uk.pinterest.com/dezeen/