TEDxBratislava - Nicolas Roope - Don't advertise, communicate by "things".

Creative director, founder of a top digital advertising agency Poke London Nicolas Roope is a founder and creative director of Poke London (pokelondon.com), one of the top digital advertising agencies in the world. He adheres to the principle that instead of advertising the brand should communicate by the „thing". Whether they are useful or just fun. In particular, they cannot be boring or annoying. In his free time, Nicolas is also the founder and creative director of Hulger (hulger.com) focusing on innovative product design. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)