SSAC15: CA - How the Texas Rangers are Using Tableau for Business Operations

Competitive Advantage talk from the 9th MIT Sloan Sports Analytics Conference, February 27-28, 2015, Boston, MA This session explores how the Texas Rangers have used Tableau to revolutionize the way they measure ticket sales and monitor ballpark operations. From determining how bobblehead giveaways impact attendance, to monitoring gate scan entries on game days, peek inside a baseball front office and learn how Tableau is reshaping the way Texas Rangers see and understand their business data.