SPO Will Be The Best Development In Programmatic

Session recording from PROGRAMMATIC I/O New York 2019. Session abstract: Supply Path Optimization (SPO) is creating meaningful changes to how supply is managed, considered, and decisioned. And although the varied approach to SPO has varied widely and has led to confusion, uncertainty and in some cases event Alarm. Michael will discuss how despite the momentary anxiety, Supply Path Optimization will have increasingly positive long term effects on adtech, and is ultimately one of the best developments in the programmatic space in years. Michael Lehman, SVP, Global Marketplace Development, TripleLift