Reveal Tiffany & Co. diamond engagement ring 1.34ct vvs1 in 18k yellow gold with platinum setting.

It's more then just a brand. Tiffany diamonds are selected from the top 1% of diamonds for maximum brilliance and scintillation. They meet criteria for GIA triple excellent and AGS ideal. They have top of the line optics as you can see in this video, which is maximum amount of light returning to the eye. They are hand picked to look as such. Their craftsmanship is elegant and legendary. This setting is proportioned in such a way for maximum light to pass through and return to your eyes. Also, the buying experience at Tiffany was unique in that the sales team really worked in a team and were very professional providing you with a personalized experience. In addition, they have many perfectly set stones ready for you to walk out the door with the same day. No loose stones, set your own, chop shop rings there. The overall experience creates value. I know people joke about paying for "the little blue box" but the reason the "little blue box" is exciting is because when you see that box you know you are getting something of QUALITY. You'd be hard pressed to find similar quality diamonds with equal optics for less money. P.S- this video was taken without highlighting or editing and in a dark bar.