Responding to Change

The biggest risk you face in your business is likely changing. That risk is your ability to respond to changes in your market. To mitigate this risk you must learn how to balance exploration and operation. The key to exploration is running effective experiments which involves first framing the experiment thoughtfully. This takes time, but the investment pays off many-fold. This talk will guide you through the key steps of framing, which, when done properly, reward your brain--and your organization--with learning.