PINK RIBBON CARE WHILE YOU CARE - how to palpate your breasts

The agency DDB Düsseldorf worked with us to develop PINK RIBBON CARE WHILE YOU CARE – the first body care brand that regularly reminds women to palpate their breasts. Instead of developing a usual awareness campaign, we decided to come up with an own product. A care kit that shows the crucial movements of palpating your breasts – and thus turns the important early detection of breast cancer into a natural routine. Regular palpation is important in order to notice possible changes in your breasts. The bottles provide step-by-step instructions for self-palpating that can be easily integrated into the grooming routine. And that's exactly where you're naked anyway: under the shower and when applying body lotion afterwards. On https://www.carewhileyoucare.com you can find further explanation videos and tips on this topic. ______ Was für eine großartige Zusammenarbeit!! Wir sind unglaublich dankbar!! Ein Riesendankeschön geht insbesondere an: Dennis May, Chief Creative Officer DDB Group Germany Kristine Holzhausen, Executive Creative Director DDB Düsseldorf Dominika Zajac, Senior Art Director DDB Düsseldorf Jeannette Bohné, Senior Copywriter DDB Düsseldorf Linda Koenen, Group Account Director DDB Düsseldorf Nina Bals, Senior Account Manager DDB Düsseldorf Benedikt Görts, Senior Producer DDB Düsseldorf Luisa Wahlefeld, Social Media Manager DDB Düsseldorf Production partner: MediaMonks, Nuborn Pictures, Chamaeleon Digital Vision, Studiofunk, BOLD BERLIN COMMUNICATION & MARKETING GMBH Danken wollen wir außerdem me and all hotels (Lindner Hotels AG) - hier wurden die Videos gedreht und die Sets der limitierten Erstauflage von Pink Ribbon Care while you care an die weiblichen Hotelgäste verteilt. https://www.carewhileyoucare.com #PinkRibbonCareWhileYouCare #PinkRibbonDeutschland #BreastCancerAwareness