Online Branding Tips for Job Seekers

Team work has become integral in the modern workplace so it’s no surprise that companies now require employees to not only have the right technical abilities but soft skills too. To assist in meeting this demand of selecting candidates that not only have the right skill set but best fit the management style and company culture, hiring professionals have started researching people online. As many as 75% of recruiters in fact check what candidates have been up to on their social media profiles. By just typing a name into Google, hiring personnel can gain better insight into the candidate and their personality. Generally starting with social media profiles and then digging deeper into any other links that reference the candidate’s name. That being said, let our previous statement not scare you into trying to erase all trace of yourself online because in addition to serving as a personality reference (if you will), a digital profile can also an important networking tool that can be used to gain credit within your industry or area of interest. So let this video rather encourage you to give more thought into anything you do or share publicly and inspire you to establish a personal brand that can open opportunities, be it a better job, industry recognition or better contacts and clients. POINTS DISCUSSED (IN SUMMARY): • How to review and clean up your profile; • Guidance on determining what you’d like your brand to stand for; • Tools and social platforms to help you build your professional brand online. With these tips you will be on your way establishing and building a strong and professional online brand! For more job seekers advice feel free to check out ThornTree’s blog. Learn more at http://www.thorntreegroup.co.za CONNECT WITH US ON SOCIAL MEDIA: Facebook: https://www.facebook.com/ThornTreeGroup/ Twitter: https://twitter.com/ThornTreeGroup Google+: https://plus.google.com/+ThornTreeGroupZA LinkedIn: https://www.linkedin.com/company/thorntree-group