Navigating the Stream (Lutz Schüler, Jon Steinberg, Jared Grusd, David Kirkpatrick) | DLD16

Following up on the two previous sessions about media and TV networks, this panel will provide the audience with food for thought on a range of related topics. The panel discussion between Lutz Schüler, Jon Steinberg, and Jared Grusd will be moderated by David Kirkpatrick. Topics to be discussed include: shifts in the media landscape, how to find the right content in a time of oversupply, how to attract millennials, quality content and live news versus user generated “clickbait”, and new business models.