National Promotional Strategy Update - Prime Time in Ottawa 2013

In January the Canada Media Fund, Telefilm Canada and the CRTC announced the creation of a Working Group to advise on how to promote the increasing success of Canadian film, television and digital media in Canada and other markets. The intent is to show how much Canadian innovative screen-based content is now watched and enjoyed by Canadian audiences. The group is tasked to identify solutions on how to build on past, current and future successes to increase awareness of our media products. Members of the Working Group will report back on next steps at this special National Promotional Strategy Update during Prime Time. The panel will also discuss how to use social media tools to engage audiences, influencers and industry stakeholders in an inclusive and grassroots exercise to achieve their overall objectives. Michael Hennessy is the President and CEO of the Canadian Media Production Association (CMPA) Valerie Creighton (President and CEO, Canada Media Fund) Carolle Brabant (Executive Director, Telefilm Canada) Trish Dolman, Producer, Screen Siren Pictures Claude Galipeau is Principal, GalipeauGroup Brad Pelman, Canadian Distribution Executive J.Serge Sasseville is Senior Vice President, Corporate and Institutional Affairs of Quebecor Media Inc Recorded March 7, 2013, Prime Time in Ottawa 2013 www.primetimeinottawa.ca