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Bruce Sinclair interviews Rob Patterson, VP of Product Marketing at PTC, Technology Platforms Group Download our special report, IoT Tech and How to Buy It: http://bit.ly/report1-youtube The key to value creation in the Internet of Things is the model. The model is used by both the app and analytics. It quantifies the value proposition, so the better the model, the higher the value. Developing these models in traditional markets is time consuming enough but given the volume, velocity and variety of IoT data, the load on the IoT data scientist can be overwhelming. Enter machine learning or ML for short. Machine learning can augment the skills of the data scientist by helping to select the algorithms or weighted ensemble of algorithms that provide the underlying structure for the model. Watch this video to see Rob Patterson discuss how machine learning is being used to help create and maintain Internet of Things models. To see more detailed notes from this interview and many others, visit: http://www.iot-inc.com/videos. MORE Visit our website: http://www.iot-inc.com Listen to our podcast on iTunes: https://itunes.apple.com/us/podcast/internet-things-business-show/id932218821 Follow Bruce on Twitter for original content notifications and links to the latest and greatest in IoT business: https://twitter.com/_BruceSinclair Subscribe to our YouTube channel: http://www.youtube.com/channel/UCTbHMeH7LzwZMu9kyUP_jYw?sub_confirmation=1 Attend our Meetup onsite or online: http://www.meetup.com/The-IoT-Inc-Business-Meetup-Silicon-Valley/