Local SEO Tutorial (2/2) / Can My Website Do Better?

http://www.evolvingseo.com/2012/01/01/how-i-judge-local-seo-opportunity-in-7-steps-screencast/ for full tutorial Part 2/2 - Local SEO for a trash removal business. A local business owner asked me if his site could be doing better and if there would be any benefit to switching from Yellowbook. I take a quick look at things and answer those questions for him. Tools used: - adwords keyword tool - mergewords - SEOmoz PRO - SEO Book's rank chancker