‘Little Champions’ Program Makes Dreams of Young Chinese Basketball Fans Come True

This film is part of Wanda Group’s continued efforts to inspire future basketball generations and drive long-term growth for the sport in China. The ‘Little Champions’ campaign has seen Wanda Group recruit 1,176 young basketball fans from across China to walk out on to the court alongside their heroes during the national anthems at every game of the FIBA Basketball World Cup 2019. The initiative was designed to inspire the next generation of basketball players and fans in China.