Lidl unveils £3 49 anti ageing cream to rival La Prairie

Lidl unveils a £3.49 anti-ageing cream to rival La Prairie's £500 version - so can it REALLY beat wrinkles without breaking the bank?. If you want youthful skin but can't afford to splurge on expensive lotions and potions, Lidl's latest skincare range might be just the ticket. The budget retailer has unveiled a selection of cellular creams under its Cien beauty brand for just £3.49. The lotions are touted as budget versions of La Prairie's £494 cellular radiance creams and use a similar anti-ageing ingredient to the one found in its luxury counterpart.