Levi Leipheimer - Road ID "Bottom Line" TV Commercial

Road ID worked with its group of brand ambassadors, including Levi Leipheimer, Bob Roll, Dean Karnazes, Craig Alexander, Liz Hatch and Scott Nydam to shoot a series of TV commercials. This is one of the TV commercials featuring Levi Leipheimer as the "hero". Levi discusses riding bikes in traffic or on rural roads and the importance of wearing a Road ID.