Kristen Craft - Go Inbound Marketing 2015 "Humanizing Your Brand"

How do you want people to feel when interacting with you and your brand? Kristen Craft, Director of Partnerships at Wistia, talks the importance of creating emotionally charged content, this time, through video. The coolest Dentist's Office Video you've ever seen: https://youtu.be/59M5DIx7Smg ZenDesk's "I like it when he gives me the business" TV commercial: https://www.youtube.com/watch?v=e359jWSGMVg "Inside HubSpot" Recruitment Video: https://www.youtube.com/watch?v=EXOtTvb5OFE See more speakers from the Go Inbound Marketing 2015 conference at http://andconference.com/2015recap/ Ready for what's next in marketing? Sign up for and: a marketing conference 2016: http://andconference.com/2015recap/and-2016/