Josh Weltman: "Seducing Strangers" and "Mad Men" | Talks at Google

Marketing Creative Director and "Mad Men" co-producer Josh Weltman talks about the show and his new book, "Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)." Josh worked closely with "Mad Men" creator Matt Weiner and the show's writers and producers to help ensure the show accurately depicted the process of creating ads. He also created most of the original ads seen in the show. In this talk, Josh describes how ads (including the famous Kodak Carousel pitch from the show's first season) were created for "Mad Men." "Mad Men" questions begin at 18:13