John Bricker at SCAD Style - Full Presentation

On April 18, 2012, Gensler's creative director, John Bricker, presented "Learning from the Luxury Experience" as part of Savannah College of Art and Design SCAD Style series. Watch John's full presentation to learn how luxury brands create emotional connections with their customers through authenticity, storytelling, and innovation - lessons that any brand can learn from. John also discusses Gensler's global presence and client-centric approach through specific case studies, and offers advice to students just entering the design industry. For more information visit http://scadstyle.com/. Video copyright SCAD, 2012.