How To use Audio To Market and Sell Books: AskALLi Advanced Self-Publishing Salon

From audiobooks to readings to podcasts, audio has never been a hotter topic in publishing. But how do you use audio to market and sell books? In search of the answers, Joanna is off to the Podcast Movement Conference in Orlando and Orna is preparing an advance summary of the audio sessions at Digital Book World. The podcast will also focus on how you monetize audio. Our advanced salon is brought to you by specialist sponsor IngramSpark, professional-grade publishing services at prices self-publishers can afford. Here are some highlights: Orna Ross, on Providing Audio Content "So it was really about giving people, in the same way as with a book, giving the consumer the content in a in the way that they wanted to consume it. You couldn't ignore the fact that so many people were listening to podcasts, and so many people are listening to audiobooks and it would be foolish not to do so." Joanna Penn, on Consuming Audio Content "And so I don't read blogs anymore and probably haven't for 18 months, and I listen to podcasts.  That's where I get most of my book recommendations. And then I listen to audiobooks. I was reflecting on this feeling. I will not find you if you are not available in audio." If you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website: http://thecreativepenn.com Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com