How Thinx Balances Sexy And Practical For True Innovation In Women's Underwear

http://www.fastcompany.com/3007248/the-takeaway/how-thinx-balances-sexy-and-practical-true-innovation-womens-underwear When your current choices are hot thongs or embarrassing granny panties, there's room for innovation. The founders of Thinx reveal their approach, and why your underthings have an important social mission.