How Not To Conduct A Going Out Of Business Sale 830-265-8157

Case study. A hardware store is going out of business, unfortunately for the owner this Going Out Of Business Sale looks like it was mismanged. Why? You tell me when you view the video, you will see a huge amount of inventory left with 3 days to go. Where or when does mismangement begin? Most of these large retail liquidation companies, you'll recognize them with their expensive mailers, send a "Consultant" who has a strong retail background and in some cases they train the "Consultant" on how to conduct a going out of business sale, which was actually developed in the 1920's. However, most consultants have to do at least 10 to 15 liquidations before they get a feel for the business and even then some things can go wrong. All liquidation companies send out announcements in the form of a letter or post card, some will ad a newspaper ad the day after opening to drive the traffic for the first weekend. Some liquidations companies play games to do their marketing. These games can cost the retailer between $1500 to $3000 for prizes. The idea is to sign customers up when they walk into the store and see all the wowee prizes. Exciting? Yes for about 10% of the people who sign up but it takes 60% of the consultants time and another 30% is spent on post card marketing which leaves 10% of his/her time for actually do what they're suppose to be doing in the first place. Spending 60% of their time on merchandising and moving inventory. Unfortunately, this takes up a lot of time for a consultant unless the owner wants to hire extra help or take a sales person off the floor, which is a dumb idea. I can tell you from experience these contests never get more than 8 to 10% of the customers to participate. You can say, well no big deal because I'm sending out 500 to 1000 letters or post cards a week to do my marketing. Sounds like a good idea in theory but if you're sending out 600 post cards a week, that will cost you over, $175. You say, not bad compared to newspaper ads. Wrong Amigo...you must do newspaper to drive more customers. PLUS, who has to do the physical work in preparing the post card letter for next weeks event? It's the consultant who labors away at the desk signing people up, getting mailings together, handling the contest versus being on the floor, paying attention to inventory movement, and slashing prices in key areas to move merchandise out plus do general merchandising. Hence, choosing the right liquidation company or expert is the key... ...hi I'm John Young with over 20 years liquidating retail businesses and I have a better solutions for you. Just send me an email titled, "Better Liquidation Solutions" and I will send you a copy of my new ebook, "How To Liquidate Your Retail Business, Without Loosing Your Shirt". You must have a clear game plan of what to sell and when to sell your merchandise along with a marketing plan and budget is your first step in conducting a going out of business sale. Oh, by the way, you think the solution is selling your business? If you have over $50,000 in inventory, forget it. I'll give you plenty of reasons why it's a bad idea. PLUS, DON'T EVEN THINK ABOUT ADVERTISING YOUR BUSINESS IS FOR SALE. It's the kiss of death if done the wrong way! Retail liquidations is my specialty with technology that no other company is using and it's designed to save you at least $3,000 to $5,000 in marketing while liquidating your inventory in the fastest way possible with the least amount of money involved. Please ask me how? Don't spend $14,000 to $20,000 of your Going Out Of Business funds to bring in an expensive liquidation company when you can do it with me for a fraction of that costs. How is that possible? I design a liquidation plan for you by coming to your store, then set up your sale, with a week by week game plan on what to mark down and when, then execute it for you from my office on a weekly basis with as much phone consultation as you need to make sure the sale goes as planned. Most of these liquidation companies split the weekly fee with the consultant because the consultant has to get paid for his/her help and pay for their living expenses. I would not be there on a weekly basis, therefore, you would not have the overhead of paying big dollars out to a liquidation company. However, should you want someone of the premisies on a weekly basis... no problem, I can set you up with my favorite onsite liquidation company. If you go to the website in the video, www.RetailMarketingSuccess.com, don't. It no longer exists. I am re developing my website so it's not a book but solution. Speaking of books, my new book is being updated and will be out fall 2013. "How to Go Out Of Business Without Loosing Your Shirt. Contact information: John Young, 830.265.8157 [email protected]