Great by Choice by Jim Collins and Morten T. Hansen - WRFY

Why do some companies thrive in uncertainty, even chaos, and others do not? Ten years after the worldwide bestseller Good to Great, Jim Collins returns with Great by Choice: Uncertainty, Chaos and Luck -- Why some thrive despite them all. Co-authored by Morten T. Hansen, the book enumerates the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. This session of We Read For You was presented by Prof Marius Ungerer.