Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity

The shaving brand Gillette has launched a new ad campaign in response to the Me Too movement. The video urges men to hold each other to a higher standard and to step up when they see fellow men acting inappropriately towards women. The video has received intense criticism on social media with many men calling for a boycott of the brand Subscribe to Guardian News on YouTube ► http://bit.ly/guardianwiressub Move over, Gillette: four products to rile men who like their masculinity toxic ► https://www.theguardian.com/media/2019/jan/16/gillette-ad-mens-rights-activists-woke-marketing Today in Focus podcast ► https://www.theguardian.com/news/series/todayinfocus Support the Guardian ► https://theguardian.com/supportus The Guardian YouTube network: The Guardian ► http://www.youtube.com/theguardian Owen Jones talks ► http://bit.ly/subsowenjones Guardian Football ► http://is.gd/guardianfootball Guardian Sport ► http://bit.ly/GDNsport Guardian Culture ► http://is.gd/guardianculture