Back in 2015, De La Soul launched a Kickstarter to help fund their ninth album And the Anonymous Nobody… The campaign was a huge success, raising over $600,000 — almost half a million dollars more than its initial target. So, too, was the album, which topped Billboard’s Rap Albums chart and earned a GRAMMY nomination.
Fellow hip-hop legend, Erick Sermon, is hoping to rally similar support from fans for his upcoming album Go. The EPMD and Def Squad producer has launched a Kickstarter with a target of $60,000 to help cover the costs of clearing samples, hiring a sound engineer and marketing the album. The project, due out this Spring, features appearances from frequent collaborators like Redman, Method Man and Keith Murray, as well as Pharrell, Ghostface Killah, Big K.R.I.T., Styles P and Too $hort.