Elizabeth Loftus | The Memory Factory || Radcliffe Institute

A lecture by Elizabeth F. Loftus, Distinguished Professor of Social Ecology and Professor of Law and Cognitive Science at University of California, Irvine. In this lecture, Loftus shows us that people can be led to develop rich false memories for events that never happened. False memories look very much like true ones: they can be confidently told, detailed, and expressed with emotion.