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Diversification Key to Soft Drink Market in Brazil
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As the soft drinks category in Brazil matures, product diversification will be key to success in the market. Carbonates are struggling due to unhealthy image problems while juices benefit from fruit's healthy positioning and superfruit claims. Watch the video for complete insights.
Теги:
juice Soft Drink (Beverage Type) Drink (Consumer Product) Carbonated Water (Beverage) Cola (Beverage) soft drinks Brazil (Country) Market Research (Industry) Euromonitor International (Business Operation)
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