Decoding Mobile Games Industry Consolidation | Andy YANG

Download Slides: https://www.dropbox.com/s/7m1obp36d3evfr7/Andy%20Yang_CCUSA_2014.pptx Delivered at Casual Connect USA, July 2014 Consolidation in mobile is heating up: Game studios have combined forces; service providers are merging or gobbling each other up. What does this mean for the mobile games industry, and how will it impact developers and publishers? Enter Upsight CEO Andy Yang on the heels of the high-profile merger of app analytics company Kontagent + mobile monetization firm PlayHaven. Andy will shed light on why consolidation is becoming a significant trend, how it will benefit the industry in the next 3-5 years and provide strategies for developers to navigate the always evolving mobile games market.