Culture of innovation | Mike Crooks | TEDxUWE

Innovation can be hard to strive for and achieve, which is the cause of many failures of SMEs and large traditional firms. Therefore in his talk, Mike will be discussing how to approach innovation today by rethinking tactics and creating a ‘culture of innovation’. Mike is the Head of Innovation at Mubaloo Innovation Lab. He joined the mobile consultancy and enterprise app developer, Mubaloo in 2013 to establish a new division focusing around BLE beacons named MiBeacons. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx