Creating a customer avatar to grow a WordPress business - Business building diary - Mike Killen

We think we know our customers but without writing it down we tend to drift off into unpspecifics. I'm going to create my customer avatar now, which will help me discover my niche, target my content and predict customer objections Niche targeting your business often falls into 2 camps - everyone or scared to do it. Old saying - if everyone is your customer. No one is. Become an awkward shape that no one else can touch. We can target more and more specifically the audience we want to go after. Why didn't I choose the product first? - because I have access already. Full disclosure, I'm using the Digital Marketer customer avatar sheet