At the 2020 Consumer Electronics Show (CES), Audi is once again displaying exciting exhibits – from futuristic vision vehicles to technologies ready for series production. In doing so, the premium brand is defining the digital experience of the future. CES is one of the world’s biggest specialist fairs for consumer electronics and is considered to be an indicator of future topics. It takes place from January 7 to 10, 2020, in Las Vegas.
Open the door, take a seat, and get away from the urban stress: The fully automated Audi AI:ME represents a personal “third living space,” alongside our homes and workplaces, that is familiar with the desires and needs of its users. Passengers can use eye tracking to communicate with the show car intuitively and have it order their favourite food, for example. They can also enjoy a wellness experience in the AI:ME: A pair of VR goggles in the car allows the occupants to enjoy a virtual flight across a spectacular mountain landscape. The technology adapts virtual content to the movements of the vehicle in real time. The result: Passengers can fully relax and get away from their hectic day-to-day lives. They return to reality when they have arrived at their destination. The ordered food was delivered on time, coordinated by the AI:ME on the basis of the users’ personal preferences and the car’s navigation data. Journalists can test this concept of an empathetic mobility partner as part of an automated drive at CES.
Stylists purposely avoided creating too many connections between the AI:Me and Audi's current design language. It has a hexagonal grille, but don't look for discreet references to the flame-belching Quattro that dominated the rally scene during the 1980s. It's high-tech, yet approachable. Individual lights integrated into the horizontal parts of the car's body characterize its futuristic design. They're there to communicate with other road users, like semi trucks, cyclists, and, in Sin City, clumsy tourists with a yard of margarita in one hand and a smartphone in another. They might miss the standard turn signals, but big streaks of flashing lights are bound to capture their attention.
Front-hinged front doors and rear-hinged rear doors swing slowly open to reveal an interior whose cavernous dimensions are made possible by the electric powertrain. It's far more spacious than you'd expect considering the car's 169-inch length. It rides on a 109-inch wheelbase. To add context, it's as long as an eighth-generation Volkswagen Golf, yet its wheelbase is on par with a two-door A5's. This layout augments the spaciousness perceived when looking into the cabin from the outside. Redeker pointed out his team eschewed materials normally found in a car, like soft-touch plastics, and instead used cloth and wood to achieve a living room-like feel. It sounds cliche, everyone is turning the car into a lounge on wheels, but Audi pulled it off surprisingly well. The AI:Me is a comfortable, relaxing place in which to travel thanks in part to its large windows, which are sharply curved to emphasize an almost bubble-like roominess.
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