Business Astrology 03 - Branding & Brand Image

The horoscope of a brand or a company is an excellent tool to identify the very core of the brand personality and to create an authentic image based on astrological gestalt language.Taking the brand Red Bull as an example, business astrologer Dr. Christof Niederwieser demonstrates, how astrology can be used for brand development. This video is the third part of a series about business astrology, showing how astrology can be applied to the fields of strategy, branding, human resources and communication. more information: http://www.business-astrology.com