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Brand Simplicity vs Our Innovation Complex
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Is innovation wearing out as a driver of consumer decision-making? Rolf Wulfsberg, Global Director of Quantitative Insights at Siegel+Gale, discusses that and other research-based observations on the state of brand innovation with Chuck Kent, for Branding Magazine.
Теги:
brand innovation is innovation overrated? innovation trends innovation in branding Rolf Wulfsberg Siegel + Gale (Business Operation) branding magazine Chuck Kent branding
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